Mercedes-Benz Canada announces completion of Toronto Retail Group sale to strong new ownership team

Mercedes-Benz Canada Inc. today announced the successful completion of the sale of all corporate-owned Mercedes-Benz dealerships in the Greater Toronto Area to the AWIN Group of Dealerships and Zanchin Automotive Group. 

As first announced in December 2021, Mercedes-Benz Canada selected the AWIN/Zanchin group following a competitive bidding process based on their collective track record of business success, well-established histories of creating exceptional customer experiences and shared commitment to ongoing investments.

The sale included all of the Toronto Retail Group locations:

  • Mercedes-Benz Downtown
  • Mercedes-Benz Markham
  • Mercedes-Benz Thornhill
  • Mercedes-Benz Maple
    • Mercedes-Benz Maple Van Centre
  • Mercedes-Benz Midtown
  • Mercedes-Benz Mississauga
    • Mercedes-Benz Mississauga Van Centre
  • Mercedes-Benz Etobicoke
  • Mercedes-Benz Retail Preparation Centre (RPC)

Both ownership groups currently own and operate award-winning Mercedes-Benz dealerships. Sylvester Chuang of the AWIN Group of Dealerships owns and operates Mercedes-Benz Oakville, Mercedes-Benz Victoria and Mercedes-Benz Nanaimo, while the Zanchin Automotive Group owns and operates Mercedes-Benz Newmarket and Mercedes-Benz Durham. On February 11, 2022, Mercedes-Benz Canada recognized Mercedes-Benz Oakville, Mercedes-Benz Newmarket and Mercedes-Benz Durham with Star Dealer awards, an acknowledgment earned by achieving excellent performance in new and pre-owned sales, service and parts, as well as outstanding consumer satisfaction over the course of the previous calendar year.

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“From the very first day Mercedes-Benz established itself in Canada in 1955, the company has had a special presence in Toronto and has grown steadily throughout the Greater Toronto Area in the decades since. The hard work, knowledge and passion shown by Toronto Retail Group employees have built the three-pointed star into a truly desirable luxury brand in Canada. The completion of this sale marks the next chapter in this great story. We are excited to see how the AWIN and Zanchin teams will push even harder to deliver the highest level of customer experience for our loyal customers every day.”

– Eva Wiese, President and CEO, Mercedes-Benz Canada

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About Mercedes-Benz Canada
Mercedes-Benz Canada is responsible for the sales, marketing, and service of Mercedes-Benz and Mercedes-AMG passenger vehicles and Mercedes-Benz Vans. Headquartered in Mississauga, Ontario, Mercedes-Benz Canada Inc. employs approximately 250 people across Canada. Through a nationwide network of 59 authorized dealerships, Mercedes-Benz Canada sold 36,240 vehicles in 2021. This positioned Mercedes-Benz as the top luxury manufacturer in Canada for the eighth consecutive year.

For more information, please contact:

Zakary Paget                  647-267-5932                zakary.paget@mercedes-benz.ca

Further information from Mercedes-Benz Canada is available at media.mercedes-benz.ca.