Toronto Fire Fighters collecting unwrapped toys to deliver holiday cheer across the GTA with help from Mercedes-Benz Toronto Retail Group

Mercedes-Benz Toronto Retail Group is pleased to continue its support of the Toronto Fire Fighters Toy Drive, collecting unwrapped gifts at dealerships across the GTA from November 17 to December 2. Santa Claus will also support the toy drive with a series of special appearances at participating Mercedes-Benz dealerships and will be joined by festive firefighters on his visits to the Mercedes-Benz Midtown, Mercedes-Benz Downtown and Mercedes-Benz Thornhill locations.

Visits with Santa and his helpers are free and open to the public. Visitors will receive a personalized digital photo souvenir.

"As an organization, we are very pleased to continue to support the Toronto Fire Fighters Toy Drive," says Philipp von Witzendorff, Vice President and Head of Toronto Retail Operations. "Mercedes-Benz Toronto Retail Group employees are deeply invested in giving back to their communities. We have supported the Toy Drive for four years and it is a fantastic opportunity to engage with the public and to support a charitable organization that has made a difference in the lives of thousands of children and their families over the years."

Since Santa's sleigh isn't built for Toronto traffic, the Toronto Fire Fighters will opt for Santa's Sprinter and Merry Metris vans to deliver cheer across the GTA. Mercedes-Benz Toronto Retail Group has supported the Toronto Fire Fighters Toy Drive since 2014.

"We have been working in close partnership with the Mercedes-Benz Toronto Retail Group since 2014, and are grateful for the part they have played in allowing us to reach our goals," says Rick Berenz, President of the Toronto Fire Fighters Toy Drive. "The versatility of the Mercedes-Benz Sprinter and Metris vans has proved invaluable to the success of the yearly toy drive. Together, our organizations have made a tangible difference in the lives of deserving families across the GTA."

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About Mercedes-Benz Canada

Mercedes-Benz Canada is responsible for the sales, marketing and service of the Mercedes-Benz and Mercedes-AMG passenger vehicles, Mercedes-Benz Vans and smart. Headquartered in Toronto, Ontario, Mercedes-Benz Canada Inc. employs approximately 1,500 people in 21 locations across Canada. Through a nationwide network of 11 Mercedes-Benz owned retail operations and 48 authorized dealerships, Mercedes-Benz Canada sold 48,320 vehicles in 2016. This represents the best year ever for the company and has positioned Mercedes-Benz as the top luxury manufacturer in Canada for the third consecutive year.

For more information, please contact:

JoAnne Caza
416-847-7550                   
joanne.caza@mercedes-benz.ca

Sinead Brown                     
416-847-7588                   
sinead.brown@mercedes-benz.ca

Further information from Mercedes-Benz Canada is available at www.media.mercedes-benz.ca.