Mercedes-Benz Canada opens new retail space in CF Markville
Mercedes-Benz Canada is pleased to announce the grand opening of the Mercedes me Store Markham, a new retail space in CF Markville. The location within a traditional shopping centre is a new concept for Mercedes-Benz; it is designed to give consumers and customers a new way to interact and experience the leading automotive brand.
"People may be surprised to see Mercedes-Benz in a shopping centre alongside more traditional retailers," says Philipp von Witzendorff, Vice President and Head of Toronto Retail Operations, Mercedes-Benz Canada. "This is an exciting new opportunity for us to engage with people in new and unexpected ways."
At the store, Mercedes-Benz will sell select items from the Mercedes-Benz Collection and have five or six of its latest vehicles on display. Mercedes-Benz Product Advisors will staff the Mercedes me Store, which will operate as a satellite location for nearby Mercedes-Benz Markham, located three kilometres away.
"We are excited about this new touchpoint to reach our customers and fans of our brand," says von Witzendorff. "It's designed to be a welcoming place for people to informally stop by and check out the latest models, ask questions, or just browse items from the Mercedes-Benz Collection as part of their shopping trip at CF Markville. Ultimately, we are trying to evolve our offering to meet people where they are and fit within their lifestyle."
The 5,600 square foot Mercedes me Store Markham is located on the second level of CF Markville (5000 Hwy 7, Markham, ON), easily accessible from the mall's McCowan Rd. entrance, north of Highway 7. It is part of the Mercedes-Benz Toronto Retail Group, a network of seven Mercedes-Benz dealerships across the GTA.
"We are thrilled to welcome the first Mercedes me Store in Ontario to CF Markville," said Daryl Clemance, General Manager, CF Markville. "With Markham being an automotive hub in the Greater Toronto Area, we could not be more excited to introduce this new category as part of our retail mix. We believe the new store will resonate strongly with our shoppers in the region and surrounding areas."
About Mercedes-Benz Canada
Mercedes-Benz Canada is responsible for the sales, marketing and service of the Mercedes-Benz and Mercedes-AMG passenger vehicles, Mercedes-Benz Vans and smart. Headquartered in Toronto, Ontario, Mercedes-Benz Canada Inc. employs approximately 1,500 people in 21 locations across Canada. Through a nationwide network of 11 Mercedes-Benz owned retail operations and 48 authorized dealerships, Mercedes-Benz Canada sold 48,320 vehicles in 2016. This represents the best year ever for the company and has positioned Mercedes-Benz as the top luxury manufacturer in Canada for the third consecutive year.
About Cadillac Fairview
Cadillac Fairview is one of the largest owners, operators and developers of best-in-class office, retail and mixed-use properties in North America. The Cadillac Fairview portfolio is owned by the Ontario Teachers' Pension Plan, a diversified global investor which administers the pensions of more than 300,000 active and retired school teachers. The real estate portfolio also includes investments in retail, mixed-use and industrial real estate in Brazil, Colombia and Mexico.
Valued at more than $28 billion, the Canadian portfolio includes over 38 million square feet of leasable space at 67 properties in Canada, including landmark developments, such as Toronto-Dominion Centre, CF Toronto Eaton Centre, CF Pacific Centre, CF Chinook Centre, Tour Deloitte and CF Carrefour Laval.
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For more information, please contact:
JoAnne Caza
416 847-7550
joanne.caza@mercedes-benz.ca
Sinead Brown
416 847-7588
sinead.brown@mercedes-benz.ca
Further information from Mercedes-Benz Canada is available at www.media.mercedes-benz.ca.
