Canadians will need to (re)act fast to win a Mercedes-AMG Hot Lap around the official Grand Prix track in Montreal

• Mercedes-Benz Canada launches the Pro Reaction Challenge, where the Canadian with the fastest reflexes will win an exclusive experience from Mercedes-Benz Canada including a Mercedes-AMG Hot Lap around the Circuit Gilles-Villeneuve.

Mercedes-Benz Canada is pleased to return as the official automotive sponsor of the Formula 1 Pirelli Grand Prix du Canada in Montreal, Quebec. Through a new online game and contest: the Pro Reaction Challenge, Mercedes-Benz Canada is giving Canadians a chance to experience motorsport action from a new and exciting perspective. Inspired by drills used by racing pros to help with hand-eye coordination, reflexes and stamina, the game challenges Canadians to react as quickly as possible to buttons that light up on their phones or mobile devices. The Canadian with the highest score in the online challenge will win an exclusive experience from Mercedes-Benz, including a Mercedes-AMG Hot Lap on June 6th around the official track, the Circuit Gilles-Villeneuve.

Canadians have until midnight on May 28 to visit www.proreactionchallenge.ca and complete the 30-second challenge on their smartphone or tablet. Participants only have one chance to set their official score for the contest, but the game includes a warm-up mode that players can use to practice as many times as they would like before playing for the big prize.

The winner of the Pro Reaction Challenge will win:

• A Mercedes-AMG Hot Lap around the Circuit Gilles-Villeneuve with a professional driver on June 6th
• Access to a special event on June 6th at the Mercedes-Benz Star Lounge at the Circuit Gilles-Villeneuve to watch Mercedes-AMG Petronas Motorsport driver Valtteri Bottas complete a live reaction challenge
• Round-trip airfare to Montreal from any major Canadian airport, and two nights’ hotel accommodation in Montreal (June 5th and 6th)

Full contest rules and regulations are available on the contest site: www.proreactionchallenge.ca

Unique activations for Elite Suite ticket holders at the Mercedes-Benz Star Lounge

The Mercedes-Benz Star Lounge will once again be the most happening place at Montreal's Circuit Gilles-Villeneuve during the Formula 1 Pirelli Grand Prix du Canada. Elite Suite ticket holders at the Formula 1 Pirelli Grand Prix du Canada will have access to several unique experiences including the opportunity to test their reflexes on a reaction-training machine. Mercedes-AMG Petronas Motorsport driver Valtteri Bottas will set a benchmark score for the challenge that Elite Suite ticket holders can try to beat.

In addition to the reaction challenge activity, the Mercedes-Benz Star Lounge will feature Mercedes-Benz vehicle displays, a temporary tattoo stand, a luxurious terrace to unwind, and gourmet maple sweets from Délices Érable et Cie.

About Mercedes-Benz Canada

Mercedes-Benz Canada is responsible for the sales, marketing, and service of Mercedes-Benz and Mercedes-AMG passenger vehicles, Mercedes-Benz Vans, and smart. Headquartered in Toronto, Ontario, Mercedes-Benz Canada Inc. employs approximately 1,200 people in 14 locations across Canada. Through a nationwide network of seven Mercedes-Benz own retail operations and 52 authorized dealerships, Mercedes-Benz Canada sold 49,758 vehicles in 2018. This positioned Mercedes-Benz as the top luxury manufacturer in Canada for the fifth consecutive year.

For more information, please contact:

Sinead Brown                             416 847-7588               sinead.brown@mercedes-benz.ca
Lucas Dias                                  416 847-7466               lucas.e.dias@mercedes-benz.ca 
Frédérik Daneault-Duguay         514 258-0422               frederik@experience-yhp.com

Further information from Mercedes-Benz Canada is available at media.mercedes-benz.ca.