Heralding a new era in the compact class

Toronto, ON - Substantially more agile and efficient, but as comfortable and spacious as ever – the new B-Class from Mercedes-Benz is a winner on all fronts and is celebrating its North American premiere at the 2012 Montreal International Auto Show. The vehicle's lower height and more upright seat position provide for a first impression that hints at the compact sports tourer's dynamic credentials.

With a new dual clutch transmission and innovative assistance systems, the front-wheel-drive car also rings in a new technological era for compact cars from Mercedes-Benz. "No model change in the history of Mercedes-Benz has ever seen so many new developments introduced in one fell swoop," stresses Prof. Dr. Thomas Weber, Member of the Board of Management responsible for Group Research and Mercedes-Benz Cars Development. "Future B-Class customers will benefit from this quantum leap in terms of exemplary low fuel consumption and CO2 emissions combined with driving pleasure, plenty of space and the highest standard of safety that has ever been available in this class."

The new B-Class (length/width/height: 4359/1786/1557 millimetres) will be making its way to Canadian dealers in the fourth quarter of 2012 as a 2013 model. 

The exterior design: perfect space in a most attractive guise

The new B-Class is a typical Mercedes-Benz sports tourer, offering plenty of space combined with impressive dynamic performance. The characteristic lines of the exterior design indicate both of these attributes: the front and rear feature a width-emphasizing design, with a wide, prominent grille and headlamps extending along the sides at the front while the rear end features a wide rear window, two-piece tail lights with a horizontally offset meander and a large tailgate with a low loading sill.

The new sportiness and the outstanding aerodynamics are particularly evident in the side line: the hood flows seamlessly into the A-pillar and the roof line descends sleekly to the striking roof spoiler. The roof features a swage line which lends the vehicle a longer appearance. The pronounced wheel arches offset by dynamic feature lines under the beltline are a sporty interpretation of the current design line from Mercedes-Benz. The bottom edge of the body features dynamic side skirts which add a light touch to the vehicle's appearance. Refined details such as the exquisitely designed headlamps with the new spotlight element confirm the brand's unmistakable premium credentials which shine through in the compact segment, too.

Outstanding aerodynamics: astounding cd value despite station wagon rear end

An outstanding drag coefficient of cd = 0.26 places the new B-Class at the forefront of its market segment. Apart from the aerodynamic exterior design, numerous optimization measures on points of detail such as the air flow around the front wheels, the underbody design and the cooling air flow are also crucial contributory factors to this excellent aerodynamic performance. Patents are pending for innovative details such as the serrated wheel arch spoiler. With the optional ECO Technology package which will be available in due course, the B-Class is even on a par with the world-class aerodynamic credentials of the E-Class Coupé, attaining a drag coefficient of cd = 0.24 which is nothing short of sensational for a vehicle with a station wagon rear end. 

New concept: lower overall height but more space inside

The new vehicle concept underscores the dynamic aspirations of the new B-Class. The most striking aspect is the reduced height: at 1557 millimetres, the new model crouches almost five centimetres lower on the road than its predecessor. The seat height in relation to the road has also been reduced by 86 mm in order to facilitate boarding, while maintaining a clear overview of the vehicle's contours.

In response to requests from many customers, the sitting position is more upright. At the same time, the headroom has been further improved. With maximum headroom of 1047 mm at the front (without sliding roof), the B-Class is among the most spacious cars in its segment in this discipline, too. The ergonomically expedient more upright sitting position in combination with a lowering of the vehicle's floor leads to a segment-leading degree of legroom (976 mm) at the rear which even surpasses that of the S- and E-Class.

The B-Class is optionally available with the so-called EASY-VARIO-PLUS system. This enables simple reorganization of the interior to enable the transportation of bulky items. Features of the EASY-VARIO-PLUS system include fore/aft adjustment of the rear seats by up to 140 millimetres (thereby increasing the luggage compartment volume from 488 to 666 litres) and a front passenger seat whose backrest can be folded forward onto the seat cushion.

The interior design: superior quality in a new dimension

High-quality materials and finely structured surfaces, stylish details, precision workmanship and a new spaciousness – the interior of the B-Class defines a whole new benchmark in the compact segment.

The B-Class offers many features that have typically been reserved for the higher classes of vehicles, and these embody Mercedes-Benz's special definition of quality and aesthetics. The dashboard is optionally available in ARTICO man-made leather finish and features stitching, for example. Numerous equipment packages will also enable individualization according to personal tastes.

In the interior, the large, three-dimensional trim covering the entire dashboard first strikes the eye. It is available in four variants, covering a broad spectrum from modern through to sporty or classic. Common to all versions is a high-class appeal combining an attractive look and feel with easy care and durability.

The three large round vents in the middle and their uniquely designed cruciform nozzles add a sporty attribute to the interior's emotional design idiom. The display, which is available in two sizes (5.8- and 7-inch) appears to hover over the vents. With its stylish design – the trim frame with galvanized finish contrasting with the piano black of the front panel – and slender lines, the colour display (TFT) is a highly attractive feature in the cockpit.

The 3-spoke steering wheel, which always incorporates a silver chrome insert in the middle spoke, the instrument cluster with four analogue round dials and suspended pointers in 6 o'clock position and the seats with contrasting stitching underscore the sporty character. 

The drive: designed for maximum efficiency

The new B-Class features new engines and new transmissions. All transmissions and engines have been developed in-house, with production taking place at the plants in Stuttgart-Unter­türkheim and -Hedelfingen, Rastatt/Baden, Gaggenau/Baden and Kölleda/ Thuringia. The simultaneous development process enabled perfect coordination of engines and transmissions, e.g. with regard to implementation of the ECO start/stop function which features as standard on all B-Class models.

Common features of the new drive systems are the use of state-of-the-art technologies for maximum efficiency, very smooth running, high tractive power right from low revs, sustainability in terms of impending emissions standards and low weight. For the purposes of transverse installation the engines, all of which are turbocharged, and the transmission are very compactly designed, providing the B-Class with an exemplary small turning circle for a front-wheel drive vehicle of eleven metres. The engine and transmission suspension disposes of a four-point mounting system comprising engine mount, transmission mount and two self-aligning supports. This suspension system has been designed specifically to meet the requirements of the high-torque engines with regard to minimum noise levels. The hydraulic damping integrated in the transmission mount is a key contributory factor to the exceptionally high ride comfort.

Another Mercedes-Benz premiere is the new 7G-DCT dual clutch transmission in the B-Class. This transmission is extremely compact, extremely variable with regard to adaptation of the engine speed thanks to seven gears, features an electric oil pump for start/stop capability, shifts gear without any interruptions in tractive power and combines the comfort of an automatic with the efficiency of a manual transmission.

Chassis and suspension: refined sportiness now for the sports tourer, too

"Fascinatingly agile" is the assessment of all test drivers who have put the new B-Class through its paces to date. Three factors are instrumental to the substantially enhanced dynamic performance in comparison to its predecessor, which does not come at the cost of any compromises on comfort: the lowered centre of gravity, the new four-link rear axle and the upgraded ESP® Electronic Stability Program. A sports suspension is optionally available for further enhanced agility. The centre of gravity has been lowered by a further 20 mm and the suspension additionally features sports dampers with amplitude-selective damping and a Direct-Steer system to emphasize the car's sporty character.

Steering: mechanical with electric assistance

The electromechanical steering of the B-Class has been redesigned. The electric motor of the servo assistance system is now located directly on the steering gear as a dual pinion EPS system, thereby optimizing the package as a whole. A Direct-Steer system is available in combination with the sports package. The steering ratio becomes noticeably more direct at greater steering angles, enhancing the vehicle's handling and agility substantially.

The electromechanical steering system makes an important contribution to the vehicle's overall efficiency, as the steering assist function only requires energy when steering actually takes place.

New assistance and braking system reduces the risk of rear-end collisions

As a world first in the compact segment, the B-Class features a radar-based collision warning system with adaptive Brake Assist as standard, which lowers the risk of rear-end collisions. The COLLISION PREVENTION ASSIST system outputs a visual and acoustic warning to alert a possibly distracted driver to identified obstacles, and prepares Brake Assist for the most precise possible braking response. This is initiated as soon as the driver emphatically operates the brake pedal.

In contrast to systems currently on the market in the compact class, the new COLLISION PREVENTION ASSIST brake assist feature is not merely a system intended to minimize minor damage in urban traffic. Rather, this innovative solution is aimed at protecting motorists from typical rear-end collisions in dangerous traffic situations. Mercedes-Benz expects the new safety system to have a significant positive effect on accident statistics.

The democratization of safety also encompasses an array of other assistance systems which have been adopted into the B-Class from the larger model series. 

These include:

  • Adaptive Headlamp Assist
  • Blind Spot Assist and Lane Keeping Assist
  • ATTENTION ASSIST (standard)
  • Active Parking Assist
  • Brake HOLD function (standard with 7G-DCT)
  • Hill Hold function
  • LINGUATRONIC
  • Reversing camera
  • DISTRONIC PLUS

All set for the future: modular "Energy Space" concept

The modular "Energy Space" concept means that the new B-Class is already designed to accommodate versions with an alternative drive: appropriate interfaces in the body shell enable the main floor panel to be modified and 
a step to be produced for the versions with alternative drive. An underfloor compartment covering part of the area under the rear bench seat offers space for alternative energy accumulators.

About Mercedes-Benz Canada

Mercedes-Benz Canada is responsible for the sales, marketing and service of the four brands within the Mercedes-Benz Group in Canada: Mercedes-Benz, smart, AMG, and Maybach. Headquartered in Toronto, Ontario, Mercedes-Benz Canada Inc. employs approximately 1,300 people in 19 locations across Canada. Through a nationwide network of 13 Mercedes-Benz owned retail operations and 40 authorized dealerships, Mercedes-Benz Canada sold 32,914 vehicles in 2011, the best year ever reported for Mercedes-Benz Canada Inc.

For more information, please contact:

JoAnne Caza           416-847-7550      joanne. caza@mercedes-benz.ca

Michael Minielly       416-847-7509     michael.minielly@mercedes-benz.ca

Further information from Mercedes-Benz is available on the internet at: www.media.mercedes-benz.ca