Rudolph lights the way, but Mercedes-Benz will pull the sleigh at this year’s Toronto Santa Claus Parade

On Dasher, on Dancer, on SUV drivers! When the 113th Santa Claus Parade delights crowds on November 19, Mercedes-Benz vehicles will play reindeer by pulling floats as the official automotive sponsor of the parade.

"We're honoured to be a part of this tradition that delights so many by bringing the magic of the holidays to life," said Virginie Aubert, Vice President of Marketing, Mercedes-Benz Canada. "Santa is obviously the star of this show, but we're thrilled that our three-pointed star will help pull his sleigh!"

Mercedes-Benz Canada will provide the Santa Claus Parade with a fleet of 30 grey, silver and – most fitting – "Polar White" GLE and GLS SUVs to pull the parade's festive floats along the route.

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About Mercedes-Benz Canada
Mercedes-Benz Canada is responsible for the sales, marketing and service of the Mercedes-Benz and Mercedes-AMG passenger vehicles, Mercedes-Benz Vans and smart. Headquartered in Toronto, Ontario, Mercedes-Benz Canada Inc. employs approximately 1,500 people in 21 locations across Canada. Through a nationwide network of 11 Mercedes-Benz owned retail operations and 48 authorized dealerships, Mercedes-Benz Canada sold 48,320 vehicles in 2016. This represents the best year ever for the company and has positioned Mercedes-Benz as the top luxury manufacturer in Canada for the third consecutive year.

For more information, please contact:

JoAnne Caza                          416-847-7550                    joanne.caza@mercedes-benz.ca
Sinead Brown                      416-847-7588                    sinead.brown@mercedes-benz.ca