Mercedes-Benz Toronto Corporate Retail Stores kick off the holiday season with toy drive

TORONTO, ON – The season for giving is upon us and for the second consecutive year, Mercedes-Benz Corporate Retail Stores will be holding a toy drive from now until December 15th. This year, all unwrapped toys collected through this initiative will be delivered aboard Santa's Sprinter to the Toronto Fire Fighters Toy Drive, a reputable non-profit charity that has helped thousands of families celebrate Christmas over the years.

The Mercedes-Benz Toronto Corporate Stores are also pleased to announce that Santa Claus will be taking time out from his busy schedule to make special appearances in support of the toy drive at participating dealerships across the GTA. This exciting chance to meet Santa in person is open to all and will be commemorated with a personalized digital photo taken with Santa and his Merry Metris.

"The employees from the Mercedes-Benz Toronto Corporate Stores are passionate about giving back to the communities in which they operate and we know that the donated toys will make a difference for those in need," said Philipp v. Witzendorff,  Vice President and Head of Toronto Retail Operations. "We are delighted to have the opportunity to put our retail facilities and our product, namely the Mercedes-Benz Sprinter and Metris commercial vans, to good use throughout the year and even more  so during the festive  season."

In addition to conducting the toy drive, the Mercedes-Benz Toronto Corporate Stores have generously loaned a Mercedes-Benz Sprinter van to the Toronto Fire Fighters Toy Drive for a three month period to support their toy distribution logistics throughout the Greater Toronto Area.

"We are extremely grateful that the Mercedes-Benz Toronto Corporate Stores have wholeheartedly embraced our cause once again this year by providing us the use of a Mercedes-Benz Sprinter," said Ray Easby, Executive Director for the Toronto Fire Fighters Toy Drive. "The Mercedes-Benz Sprinter commercial van is an exceptionally versatile vehicle that has been instrumental in helping us achieve our very important holiday season mission."

Santa Claus Toronto Corporate Retail Group dealership visit schedule:

About Mercedes-Benz Canada
Mercedes-Benz Canada is responsible for the sales, marketing and service of the Mercedes-Benz and AMG passenger vehicles, Mercedes-Benz Vans and smart. Headquartered in Toronto, Ontario, Mercedes-Benz Canada Inc. employs approximately 1,500 people in 23 locations across Canada. Through a nationwide network of 13 Mercedes-Benz owned retail operations and 44 authorized dealerships, Mercedes-Benz Canada sold 40,555 vehicles in 2014. This represents the best year ever for the company and has positioned Mercedes-Benz as the top luxury manufacturer in Canada.

For more information, please contact:
JoAnne Caza                416-847-7550       joanne.caza@mercedes-benz.ca
Nathalie Gravel            416-847-7509       nathalie.gravel@mercedes-benz.ca

Further information from Mercedes-Benz is available on the internet at: www.media.mercedes-benz.ca