Mercedes-Benz Canada reports Q1 2023 sales results

Mercedes-Benz Canada and its national dealer network today announced Q1 2023 sales results. In Q1 2023 the company delivered sales of 7,832 passenger vehicles and vans (-1.3% compared to Q1 2022), while setting a new benchmark for Mercedes-EQ sales.

In Q1 2023, Mercedes-Benz Canada retailed 6,190 passenger cars and luxury light trucks (-1.3% compared to Q1 2022). This total included 4,447 SUVs, compared to 1,743 passenger cars. This means that in Q1 2023, SUV sales represented 72% of total passenger car/luxury light truck sales, in comparison to 28% representing passenger cars. Despite this overall volume difference, passenger car sales experienced a strong increase compared to Q1 2022 (+8.8%).

The GLE SUV continued to resonate with Canadian consumers and led in overall Q1 2023 volume, with 1,319 total units retailed (SUV and Coupe combined). Growth leaders in the SUV segment included: the rugged yet refined GLB SUV (+96.1% compared to Q1 2022); the compact GLA SUV (+64.4% compared to Q1 2022) and the powerful, premium GLS SUV (+19.8% compared to Q1 2022). On the passenger side, consumers were excited by the all-new C-Class sedan, which led all passenger cars with 565 units retailed (+328% compared to Q1 2022). Another top performer was the CLA Coupe (+150.7% compared to Q1 2022).

In Q1 2023, Mercedes-Benz Canada set a new quarterly sales record for Mercedes-EQ vehicles. Led by the EQB SUV (136 units retailed), the company retailed a total of 332 Mercedes-EQ units, with major growth expected throughout the year as more models become available and additional inventory enters the market.

In Q1 2023, Mercedes-Benz Canada's Pre-Owned division delivered 3,399 total pre-owned units (-2.6% compared to Q1 2022). Of those total sales 3,280 were certified pre-owned (CPO) units (+1.2% compared to Q1 2022), for a Q1 2023 CPO penetration rate of 96.5%.

Mercedes-Benz Vans Canada retailed 1,642 units overall in Q1 2023 (-1.3% compared to Q1 2022), including 1,490 Sprinter vans and 152 Metris vans.

"The start of 2023 has brought encouraging signs that momentum is building as we launch into the 'Year of Mercedes-EQ," said Andreas Tetzloff, CEO, Mercedes-Benz Canada. "While challenges still exist, we have seen continued growth in key brands, including Mercedes-Maybach and Mercedes-EQ. We now have five unique Mercedes-EQ vehicles in the Canadian market, with more on the way, and I want to thank our dealer network and employees for their continued efforts in preparing for our all-electric future. I look forward to another strong quarter ahead."

About Mercedes-Benz Canada
Mercedes-Benz Canada Inc. is responsible for the distribution, marketing and customer service of Mercedes-Benz, Mercedes-AMG, Mercedes-Maybach and Mercedes-EQ passenger vehicles, as well as Mercedes-Benz Vans. Headquartered in Mississauga, Ontario, Mercedes-Benz Canada employs approximately 250 people across Canada. Through a nationwide network of 59 authorized dealerships, Mercedes-Benz Canada sold 34,316 vehicles in 2022.

For more information, please contact:

Zakary Paget                         +1 (203) 957-9611                    zakary.paget@mercedes-benz.com

Further information from Mercedes-Benz Canada is available at media.mercedes-benz.ca

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