On May 25th, 2020, Mercedes-Benz will launch an innovative news format on its Mercedes me media digital platform to provide media representatives with comprehensive information about the latest technological innovations, new products and corporate developments, even in times of social distancing. The Meet Mercedes DIGITAL series will be similar to a news broadcast – presenting a current topic at regular intervals, shedding light on background information and letting experts have their say. The moderated programmes offer talks in the studio and reports from production plants or test tracks. In addition, in-depth information on each topic will be made available for download in the form of videos, graphics, press releases and images. There will also be the opportunity for dialogue with Mercedes-Benz experts on selected topics. The various episodes of Meet Mercedes DIGITAL and all accompanying content will be published in a media special at media.mercedes-benz.com/meetmercedesdigital. In order not to miss an episode, media representatives can already register for push notifications starting now.
"Special times call for special approaches – that's why we’ve developed Meet Mercedes DIGITAL, an innovative news format to provide media representatives with comprehensive and detailed information about news relating to our brand and our products," says Katja Bott, Head of Global Communications Mercedes-Benz Cars & Vans. "Such a format can certainly not replace personal exchange. However, in times of international travel restrictions and the absence of live events, we try to exploit all technical functionalities of our already established and proven Mercedes me media digital platform. This enables us to prepare and offer information that we would otherwise share in discussions with media representatives at our events in a dedicated and varied way."
Kickoff on May 25th with Ola Källenius and insights into battery production in Kamenz (Germany)
The first episode of "Meet Mercedes DIGITAL: Executive Update" on May 25th, 2020 will look ahead: in addition to the restarting of vehicle production, the focus will be on the ambitious future goals of Mercedes-Benz, and an outlook on the next steps and measures. Ola Källenius, Chairman of the Board of Management of Daimler AG and Mercedes-Benz AG, will provide information on the current situation and reflect on the milestones already achieved in "Ambition 2039" on the way to becoming a CO2-neutral company. In addition, Jörg Burzer, Member of the Board of Management of Mercedes-Benz AG, responsible for Production and Supply Chain Management, will provide exclusive insights into battery production in Kamenz near Dresden (Germany) for the first time.
The second episode of "Meet Mercedes DIGITAL: Welcome to the E-Class Family", will present a world premiere. For the first time, media representatives will be able to experience digitally the new E-Class Coupé and the new E-Class Cabriolet. Several more episodes of Meet Mercedes DIGITAL will be released in the coming weeks.
Further information about Mercedes-Benz is available at www.mercedes-benz.com. Press information and digital services for journalists and multipliers can be found on our Mercedes me media online platform at media.mercedes-benz.com as well as on our Daimler global media site at media.daimler.com. Learn more about current topics and events related to Mercedes-Benz Cars & Vans on our @MB_Press Twitter channel at www.twitter.com/MB_Press.
Mercedes-Benz AG at a glance
Mercedes-Benz AG is responsible for the global business of Mercedes-Benz Cars and Mercedes-Benz Vans with over 173,000 employees worldwide. Ola Källenius is Chairman of the Board of Management of Mercedes-Benz AG. The company focuses on the development, production and sales of passenger cars, vans and services. Furthermore, the company aspires to be leading in the fields of connectivity, automated driving and alternative drives with its forward-looking innovations. The product portfolio comprises the Mercedes-Benz brand with the sub-brands Mercedes-AMG, Mercedes-Maybach and Mercedes me - as well as the smart brand, and the EQ product and technology brand for electric mobility. Mercedes-Benz AG is one of the largest manufacturers of premium passenger cars. In 2019 it sold nearly 2.4 million cars and more than 438,000 vans. In its two business divisions, Mercedes-Benz AG is continually expanding its worldwide production network with over 40 production sites on four continents, while aligning itself to meet the requirements of electric mobility. At the same time, the company is developing its global battery production network on three continents. Sustainable actions play a decisive role in both business divisions. To the company, sustainability means creating value for all stakeholders on a lasting basis: customers, employees, investors, business partners and the society as a whole. The basis for this is the sustainable business strategy of Daimler in which the company takes responsibility for the economic, ecological and social effects of its business activities and looks at the entire value chain.
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